Fit. Driven. Powerful. You.

MRI Performance is the leader in innovative sports nutrition products with a focus on combining science-based, unique active ingredients with highly efficient nutrient-delivery technologies.

MRI came to Grey Matter Group wanting to reposition their current brand. Getting away from the “meat head” stigma is tough within the supplements category. GMG helped target a younger less aggressive audience with more approachable campaign language, updated photography and redesigned packaging.

PROJECT SCOPE:
Campaign Design / Brand Support
Social Assets / Digital Ads
UI Design

AGENCY: Grey Matter Group